The Mechanics Of Music Management is a training programme from the MMF delivered by CMU Insights and led by Chris Cooke. A series of six units exploring best practice and current trends in artist management, together these sessions provide a comprehensive guide to artist revenue streams and business models, music rights and record deals, music publishing, fanbase building and direct-to-fan relationships, and explain where the manager fits in with each of these strands of the business.

Tuesday 8th November 2022: Mechanics of Music Management – BUILDING, GROWING AND MANAGING A FANBASE – 6PM – 8PM at The Institute of Contemporary Music Performance (ICMP), 1B Dyne Rd, London NW6 7XG

BUILDING, GROWING AND MANAGING A FANBASE

The latest trends in music marketing and direct-to-fan

An artist’s business begins and ends with the fanbase: build a fanbase, understand the fanbase, sell to the fanbase! We provide an overview of all the tools and tactics the music industry now employs to grow an artist’s audience, and the different ways you can generate additional revenue streams through the online direct-to-fan relationship. Find out what data, products, platforms and strategies can unlock the massive potential of direct-to-fan.

Questions answered include:

• What are the key tools in the music marketing toolkit today?

• Who leads on fanbase building at different stages of an artist’s career?

• What data is required to successfully grow and monetise the fanbase?

• How can artists make sure they have access to all the fan data?

• What direct-to-fan revenue streams are growing in 2022?

• Where do Bandcamp, Patreon, NFTs and digital gifting fit in?

Full price for each individual session is £100 (including VAT). Members get 50% discount and sister organisations gets 25% discount. Please e-mail eric@themmf.net for info and discount codes.