When you have something to say, how do you ensure that your message reaches the people who need or want to hear it? Whether it’s a new release, a collaboration, gig or tour, new merchandise or something else, it’s important to be thoughtful about how to best convey key messages to your audience.

In this one-hour workshop, we’ll examine what makes for the most impactful announcements, for those moments when you need to make a splash. We’ll cover taking a critical view on your organic communication channels, considering who and how to prioritise. We’ll analyse a best-case announcement timeline, and identify the requisite steps to enable planning, preparation and execution of your messaging rollout:

• your organic communication channels

• your announcement timeline

• identifying the ingredients / parts

• planning, preparation and execution

• measurement