This event is sponsored by Finessed Media, Inc. and hosted by Saige Defreitas and Kennaisiya Miller.

RSVP to attend.

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What is a Brand Partnership? A Brand Partnership is a relationship between two non-competing brands used as a marketing strategy to help one an other reach a broader audience. These partnerships can not only help grow your fan base, but can be beneficial in order to fund projects.

We’ll be discussing what a brand partnership is and how beneficial it can be to build these relationships in order to fund your projects.

We will be joined by:

Cayla Cousins – Senior Director of Brand Partnership at Capitol Records + Motown

Cassidy Cann – Brand Partnerships at Def Jam Recordings

Agenda:

12 – 12:10pm EST Introductions

12:10 – 12:45pm EST Interview with Speakers

12:45 – 1pm EST Q+A with Zoom Audience

1 – 1:30pm EST Community Networking

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Cayla Cousins is an innovative music industry professional with over 14 years of experience in experiential + lifestyle marketing. She specializes in creative strategy and project management from ideation through execution of fashion, music, sports + campaigns for major brands. Cayla now works as the Senior Director of Brand Partnerships at Capitol + Motown Records where she has developed global relationships with top brands and top music artists such as, Lil Baby, City Girls, Masego and Nija.

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Cassidy Cann works in Brand Partnerships at Def Jam Records. She has worked with top brand brands such as 1800- Tequila, Budweiser, and 1-800 Flowers.