This event is sponsored by Finessed Media, Inc. and hosted by Abby Martinez and Jordan Steele.

RSVP to attend.

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What’s the first step to producing your favorite songs? Making the beat! The beat is the heart of a song – it’s what keeps it moving forward. Beatmakers (and music producers alike) are quintessential to the creation of today’s top hits, the one’s everyone has on repeat when they drop.

This weekend, we’ll get to hear from four beatmakers and music producers about how they produce new, catchy rhythms using their own unique ways. We’ll learn the breakdown of a beat, the tools and equipment they use, and ways they put their beats out into the world.

We will be joined by:

Laughta – UK Music Artist and Producer

Azar – Lo-fi and Hip Hop Producer

Shine Robbins – Electronic Artist, Music Producer

Alianna – Music Artist (Vocalist/Producer)

Agenda:

12 – 12:10pm EST Introductions

12:10 – 12:45pm EST Interview with Speakers

12:45 – 1pm EST Q+A with Zoom Audience

1 – 1:30pm EST Listening Session

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Laughta is a multi-talented musician, producer & presenter. Born in Nigeria and of Lebanese descent, Laughta’s multi- cultural background paints her unique style, however it’s her wordplay and flow levels that’s got the scene pushing for her. She is also the COO of @womeninctrl.

With her critically-acclaimed single “Flex” making BBC R1Xtra’s ‘TOTW‘ & Spotify’s Grime Shutdown playlist at #4, and Ghost making Kiss Fresh playlist.

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Azar is a producer/musician/artist ,based out of the suburbs of New Jersey. He is a versatile beat maker, who’s made his way into the industry producing for a number of artists and rappers. azar! is most known for his work with Trevor Spitta, TJ Porter, Hass Irv, Casanova, Chinese Kitty, Lite Fortunato , & many more.

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Electronic artist Shine Robbins makes vibrant and surreal music that ranges from distorted and heavy to enigmatic and ethereal. Inspired by acts like OutKast, Frank Ocean, Massive Attack, Kanye West, and Jane’s Addiction, his emotionally and sonically rich songs share the forward-thinking visions of his influences. Shine Robbins’ music is a product of the internet, a kaleidoscopic blend of sounds that defies pigeonholing and invites audiences to experience something new. On May 13th, 2022 he released his debut EP ‘softworld.’

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Alianna “The Alien” is a rising Puerto Rican artist from Florida, known most for her smooth, relaxing fusions of Alt-R&B/Soul and Lofi Hip-Hop, moderately spiced with Jazz.

Alianna grew up singing in church with a large, creatively-gifted family, where she developed an early passion for the arts and performing, leading to the start of her independent career at 18.

Most recently in April 2022, Alianna was featured in an article on okayplayer., “10 TikTok Instrumentalists & Producers You Should Follow Right Now”, highlighting the finger-drumming beat videos she creates using her MPC.

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Finessed Media is a New York City based start-up focused on developing content in all things music entrepreneurship and creation. The company was founded in January 2020 with the mission to provide resources for a worldwide audience interested in making it in the music industry in any capacity.

Our contributors spotlight music and stories of artists, A&R reps, DJs, music tech executives, radio hosts, and more to speak on their experiences and share insight for others to learn from. These stories are provided via videos, online lessons, news updates, and events.

The Finessed community has grown into a global audience for its work in promoting all genres and for providing a platform for all aspiring music industry entrepreneurs.

Join our community at Finessed Media.

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